Technological developments in the iGaming industry

The technological requirements for iGaming are constantly growing, which requires the development of new products and the application of innovative solutions and technologies. This industry requires constant modification and innovation. After all, the platform should not only be a gaming platform, but also secure, fast and scalable. As a result, engineering here solves business problems rather than simply embellishing the game with visual effects. Soft2Bet knows everything about digital entertainment, developing its own platform. Therefore, players can count on multilingualism, multi-currency, payment localisation, and compliance. In this case, Soft2Bet is an example of technological platform development.

iGaming is a technological industry, not just entertainment

The modern iGaming industry is not just entertainment, but high-tech development with a complex infrastructure. Online casinos, betting, and all kinds of gaming platforms regularly serve a huge number of users, which requires scalable servers, proper database operation, and a perfect balance between load and high availability. Such a service cannot function properly without the use of new technologies such as cloud solutions, microservices, and others.

Gradually, engineering requirements are increasing:

Security. The iGaming industry involves real money and players’ personal data, which means there is a need for data encryption, multi-factor authentication, and protection against DDoS attacks and hacks.
Scalability. Scalable architecture enables the platform to cope with peak loads.
Speed. Modern users are quite demanding and expect instant responses, so even a millisecond delay can affect the gaming experience and player confidence.

The engineering structure of iGaming platforms is based on the use of three technological products: Backend, Frontend, and DevOps.

Each of them performs a specific role:

Backend is the brain of the platform, responsible for all game logic and server operation.
Frontend is the face of the platform, responsible for the interface and user interaction.
DevOps is the guarantee of stability, responsible for the infrastructure, deployment and maintenance of the platform 24/7.

One of the main examples of how the development of technological products plays a special role in the iGaming industry is the company Soft2Bet. Today, the Soft2Bet team proves that iGaming is an engineering task on the level of large software. The company uses a modular and scalable platform. For maximum flexibility, stability, and the ability to scale the load as the number of users grows, everything has been divided: backend, payments, user management, games, casino, betting, CRM.

Soft2Bet is also developing its own gamification mechanism – MEGA (Motivational Engineering Gaming Application). This product a set of algorithms, player motivation logic, personalisation, and analytics. All this allows you to retain users, increase engagement and profitability.

iGaming platform architecture: how the technical core works

The architecture of the iGaming platform consists of many basic components. It is important to understand how they interact in the technical core:

Backend services, where all game logic and data processing takes place (e.g., random number generation, interaction with databases and external APIs).
Frontend interfaces – this is the visual part and user interaction (e.g., UI/UX, responsive design).
Transaction processing systems – financial transactions are processed securely and quickly (e.g., deposits/withdrawals, balance checks).
Registration/verification services – ensure legality and security for players (e.g., KYC, AML).
Analytics systems – collect and process data to optimise the product and business (e.g. behaviour analysis, player engagement).
Risk management system – reliable protection of the platform from financial losses and fraud (e.g. betting limit control).
Gamification layer – to increase engagement, retention and ARPU through motivation mechanics (e.g. quests, levels). Today, one of the most advanced gamification engines on the market is MEGA from Soft2Bet.

The use of modular architecture in the iGaming industry is not about convenience in development, but about necessity, which determines the speed, security, scalability, and ability of the platform to operate in different jurisdictions.

Soft2Bet is an example of how an iGaming platform can be built as a high-tech modular system, where each component is developed as a standalone product and the entire platform is scalable. Soft2Bet uses a modular, API-first platform, which allows partners to connect additional modules without rewriting code.

Soft2Bet adheres to the rule that the platform must be scalable, modular, support brands, and adapt to markets. For example, one of Soft2Bet’s strengths is its ability to quickly develop and launch new brands in different countries where requirements can vary greatly. The modular architecture is based on the ability to include different KYC providers, connect local PSPs (payment systems), and change betting limits.

Backend in iGaming: reliability, data processing, response speed

The backend in the iGaming industry is the real backbone of the platform, responsible for the operation of games, bets, transactions, and security.

The key areas of backend engineering in iGaming are:

Processing a large number of requests in real time. The list of key tasks for iGaming services includes processing a large number of requests per second, which is especially important during major events. After all, gaming cannot afford delays or errors, as they negatively affect the finances of players and operators.
High-load system principles in iGaming. Backend architecture is built according to high-load system rules, including asynchrony (processing tasks without blocking); event-driven architecture (multiple actions); horizontal scaling (load distribution, scaling up); service isolation and data replication.
Load balancing and microservice architecture. The structure of an iGaming platform usually consists of various services: betting service, KYC/AML, RNG service, balance service, gamification service, and others.
Security (KYC, AML, responsible gaming). In addition to game logic, the backend is also responsible for strict compliance with legislation, which is considered a critical part of the system. KYC, AML, and responsible gaming are all mandatory requirements from regulators.

Soft2Bet’s approach to backend development involves the use of a variety of innovative solutions that are popular on the market. Considering that the backend consists of separate components that can be enabled/disabled depending on the product or market, the Soft2Bet team utilises all the capabilities of a modular platform. At the same time, all components of the platform interact through strictly specified APIs.

Soft2Bet offers turnkey solutions, confirming the fact that the backend must be flexible and modular: each operator needs a specific set of functions and capabilities for further development. The company operates in regulated markets and therefore does not refuse to implement KYC, AML and responsible gaming in the backend.

In the modern iGaming industry, many underestimate such an important component of technological sustainability as code efficiency. Few people consider that code and architecture directly influence energy consumption, computing costs, and the carbon footprint. Companies like Soft2Bet, conversely, integrate this understanding into their modular architecture, emphasizing that optimization is the foundation of their technological resilience. As a result, a simple rule applies: the more optimized the code is, the more ecological the technologies are considered to be.

Frontend: performance, UX, and interface complexity

In the iGaming industry, the frontend is not just a user interface. It is a real technological layer, without which the following would be impossible:

modularity;
real-time interaction with the backend;
convenience and player engagement;
high performance on all devices.

Frontend features:

Modularity and interface customisation. The lobby is the central place where users can choose games, and modules are separate UI components that can be enabled/disabled without rewriting the entire frontend.
Game and provider catalogues. The frontend displays a variety of games from different providers.
Real-time betting. It is important that there are no delays or minimal delays, and that live odds are processed without reloading the page.
Live casino UI. This is a unique frontend for synchronisation with bets and events, and real-time video streaming.

When it comes to performance, adaptability and loading speed are paramount. The following mechanisms are used to run games on various mobile devices: data compression, caching, event-driven architecture, and minimisation of round trips.

Looking at popular UI/UX trends in iGaming, there is a need to personalise the interface to increase engagement, retain players, and convert bets. Gamification, the use of a separate module called MEGA, is also considered an important trend.The unique feature of MEGA from Soft2Bet is that it provides a rewards system that works across all devices.

Soft2Bet uses a scalable microservice architecture in the Frontend development process. This proves that Frontend was built to ensure reliability, stability, scalability, and customisation. At the same time, Frontend cannot be called a ‘hard-coded theme’ – it is rather part of a flexible API-oriented architecture.

The UI is no longer perceived as an ‘outer layer.’ In iGaming and other high-load systems, the UI directly affects the efficiency of resource utilisation. Such a resource optimisation tool confirms that every properly designed UI element directly reduces resource costs and optimises the system’s energy consumption.

DevOps and cloud infrastructure: the basis for continuous operation

iGaming is a platform with heavy loads, millions of players, real-time betting, and live casino streaming. Such systems do not allow for downtime, delays, or any errors in transactions. That is why DevOps and cloud infrastructure come to the fore.

DevOps is called the core of iGaming because this technological product connects the frontend, backend, databases, payment services, analytical systems, live casino streaming, and gamification into one large and stable ecosystem.

Without DevOps, it is impossible to ensure:

a high degree of reliability;
scalability;
performance;
transaction security;
a continuous process of updating games and functionality.

DevOps is the core through which all platform processes pass.

The capabilities of cloud infrastructure (AWS, GCP, Azure) allow iGaming platforms to scale on demand, reduce costs, and ensure reliability and disaster recovery.

Although DevOps is often compared to CI/CD and automation, proper organisation of DevOps processes can reduce the load on servers, networks, and all user devices. All of this has a positive impact on energy consumption. Infrastructure optimisation is achieved through containerisation and orchestration, monitoring and metrics, energy-efficient deployment, and reduced client load.

It is important to remember that the consumption of all resources (network traffic, servers, power supply) directly depends on the architecture and DevOps practices. Such processes can be made more environmentally friendly through cloud optimisation. Therefore, dynamic scaling, resource optimisation, green-certified cloud data centres, energy-efficient CI/CD, and DevOps practices are actively used.

Innovations: AI, automation, analytics

Modern iGaming platforms are not just about lobbies and bets. They are gradually becoming high-tech products where innovation can be used to ensure personalisation, resource optimisation, user engagement and security, and compliance with development requirements.

One of the main innovations is AI (artificial intelligence), which is actively used in:

Fraud prevention – AI helps identify all attempts to circumvent betting limits and other violations before the user causes damage to the platform.
Personalising the gaming experience – AI helps analyse game and betting history to increase engagement and player retention through personalised experiences.
Traffic optimisation – AI helps forecast peak loads on the platform, which helps avoid overloads and reduce excessive energy consumption.
Increasing conversion – AI helps analyse player behaviour and segment the audience.
Player verification (KYC/AML) – AI helps perform automatic passport data verification, behaviour analysis and geolocation.

Soft2Bet works to quickly identify and eliminate even minor issues and attempts at fraud, thereby preventing more serious consequences.

In the dynamic and highly competitive online gambling industry, Soft2Bet stands out thanks to its harmonious combination of innovative technologies and strict compliance with regulatory standards. A key element of this strategy is the MEGA engine, a gamification platform developed to maximise player engagement while fully complying with industry rules and requirements.

Soft2Bet’s MEGA is a standalone API-based gamification platform designed to enhance the engagement of casino and bookmaker brands. Thanks to a unified API, operators can easily integrate MEGA into their existing platforms, creating a player experience comparable to that offered by streaming services.

By integrating compliance directly into the MEGA architecture, Soft2Bet enables operators to innovate safely, significantly reducing the time, cost and complexity typically associated with adapting products to regulatory changes. This comprehensive approach allows operators to scale their offerings sustainably and efficiently, while maintaining high player interest and regulator confidence.

Soft2Bet as an example: development of a technology platform

Soft2Bet is an example of the successful evolution of a technology platform that began operations in 2016 as an operator with its own brands, working in the B2C segment of iGaming.

When Soft2Bet began to scale, it needed more mature technology. Soft2Bet’s growth was initially based on the desire to establish itself in licensed jurisdictions and continuously improve its own technological base. The company is simultaneously engaged in the development of consumer brands and provides its partners with a modular platform. This combination of areas ensures high adaptability: the experience gained in the B2C segment is used to improve B2B products, and the developments with partners are used to strengthen retail projects.

This Soft2Bet development model dictates that the company should first strengthen its position through its own B2C brands, and then move on to evaluating and expanding B2B licensing partnerships.

Soft2Bet’s main technical solutions:

Microservice architecture and cloud infrastructure. The Soft2Bet platform was developed based on a scalable microservice architecture, which ensures stability during load growth, easy scalability, a modular approach to functionality, and service independence (payments, games, PAM, CRM).
Modularity and configurability. Soft2Bet allows you to activate/deactivate modules: games, bonuses, CRM, payments, content, which makes it flexible and adaptable to the needs of a specific operator/brand.
MEGA gamification engine. As a result, Soft2Bet can offer operators a rich, gamified UX experience, stimulating player engagement, retention, and LTV.
Payments, KYC/AML. Soft2Bet provides integration with over 70+ payment methods, support for e-wallets, bank transfers, cards, as well as KYC/AML tools, allowing it to operate in regulated markets.

The development of Soft2Bet is determined by a number of key factors. Firstly, it is based on the capabilities of cross-functional teams: product, development, compliance, marketing – all of which work together to develop a balanced solution in the form of innovation + compliance. Secondly, they apply the strategic vision of the Soft2Bet’s management, which goes hand in hand with technological leadership. At Soft2Bet, the technology team provides the foundation for the company’s innovative development, going beyond the traditional role of an operator.

The trend towards smart technologies: efficiency, resource savings and environmental protection

The active development of modern smart technologies not only optimises business processes, but also helps to reduce environmental impact. The following key areas of influence of such technologies can be identified:

High server optimisation leads to reduced energy consumption. To increase efficiency, modern data centres are implementing virtualisation, dynamic load balancing and smart distribution of computing resources.
Cloud savings: scaling as needed. With the help of cloud services, organisations can quickly increase or decrease the amount of computing and storage resources they use.
DevOps optimisation as a contribution to green IT. The DevOps methodology focuses on automation, optimisation of development cycles and implementation of continuous integration and software delivery.

The ESG concept allows a company’s activities to be assessed through the prism of three interrelated factors: environmental practices, social impact and management efficiency, providing a comprehensive view of business sustainability. Soft2Bet has already begun to move towards the ESG model. For example, the company is actively involved in charitable initiatives, including sporting events such as the Legends Charity Game, which aim to support social and humanitarian projects.

In 2024, Soft2Bet carried out nine CSR (corporate social responsibility) initiatives. Soft2Bet also states that its success is measured not only by financial indicators, but also by its ‘impact on society,’ namely social and environmental sustainability. When it comes to environmental issues and green IT, Soft2Bet uses ‘data centres powered by renewable energy sources,’ which has reduced its carbon footprint by 50%. Thus, the ESG model is part of the corporate culture at all stages of development.

Team culture of technological growth

Soft2Bet was founded in 2016, and during its existence, the company has managed to transform itself from a regular startup into a large project with a hundred employees. Technologists, development specialists, support specialists and other professionals from the team played a key role in this success.

Today, Soft2Bet employs professionals from more than 30 nationalities, while the company’s key principle remains to ensure expert knowledge of local market characteristics in all divisions. Soft2Bet is building an international team by hiring specialists from different countries. This approach provides access to the best professionals regardless of geographical boundaries.

The technical structure of Soft2Bet consists of:

Backend – designed for stable and uninterrupted operation on an international scale, providing support for both B2B and B2C areas. It provides complete transparency and control over infrastructure, platform, and business processes. Thanks to its well-thought-out architecture, focused on exponential scaling, the system successfully copes with growing business demands.
Frontend – built on a reliable architecture that ensures ease of maintenance and updating. It is highly scalable thanks to horizontal scaling, modular separation of functionality into autonomous services, and optimisation for cloud environments with efficient resource management.
DevOps – The use of cloud infrastructure provides Soft2Bet with a full-fledged DevOps layer responsible for containerisation, orchestration, automatic scaling, and deployment management.
Security – for security, the company uses end-to-end encryption, KYC policy compliance, DDoS attack protection, and real-time fraud detection algorithms.

The high complexity of the platform requires special expertise. After all, an engineer’s lack of experience can lead to errors in architecture, transaction processing logic, development, or security systems, which will ultimately cause failures, downtime, and financial losses. Therefore, experienced engineers are a key asset that ensures high productivity. At Soft2Bet, they accelerate the development of scalable and innovative solutions, improve product quality, and reduce potential risks and costs.

The future of iGaming technology: where the industry is headed

The iGaming industry is growing and developing rapidly thanks to new solutions, technologies, and the development of new projects.

Therefore, the future of iGaming technology is directly linked to the following list of current trends:

Cloud and edge architecture. Cloud architecture enables on-demand scaling, automated resource management and cost optimisation. Edge architecture reduces latency and speeds up application and game response times, which is particularly critical for live casinos and multi-user platforms.
More automation. To achieve this, DevOps and CI/CD, AI/ML capabilities are used in various operations. This approach helps to reduce human error, speed up the process of bringing new products to market, and reduce support costs.
ESG and green technologies. Particular attention is paid to server energy consumption, cloud optimisation, and a responsible approach to IT.
Raising responsible gaming standards. To this end, AI monitoring of player behaviour is carried out, personal limits are set, and transparency and compliance rules are observed.

Soft2Bet can be one of the drivers of innovation in the iGaming industry. Among the main reasons are:

The use of a microservice and modular structure allows Soft2Bet to adapt to changing requirements, increase system reliability, scale it as needed, and integrate external modules without difficulty.
Thanks to its flexible architecture, the platform can be easily adapted to the specifics of different regions, business tasks, and user interfaces, ensuring accelerated development and launch of new brands, features, and localisations.
The use of cloud hosting, CI/CD pipelines, and DevOps process automation provides Soft2Bet with accelerated development, reduced technical debt, and stable system operation.
With its proprietary MEGA gamification engine, Soft2Bet allows operators to integrate interactive elements into their platforms, such as missions, achievements, quests, and loyalty systems, which increase player engagement and retention.

This technological foundation serves as a secure platform for experimentation and innovation without compromising system stability, which is particularly important for iGaming, where load, transactions, regulations, and security are always paramount.

Conclusion: Development is a key part of iGaming

iGaming is considered a high-tech industry, and modern platforms are referred to as complex systems. To ensure the stability, speed, and scalability of a platform, qualified development is essential. Professional developers form the foundation of the industry: their work determines the reliability and security of platforms, influences UX, and stimulates innovation, supporting the competitiveness of companies.

Soft2Bet is a prime example of a modern technology company in the iGaming industry. The team demonstrates its technological approach in the following ways:

Microservice infrastructure. The use of a microservice structure allows Soft2Bet to divide functional blocks (payments, games, users, CRM) into autonomous services, which increases the flexibility of the system, its stability under high load, and simplifies the process of scaling and updates.
Cloud infrastructure. The platform’s architecture is geared towards cloud infrastructures, allowing for flexible resource scaling, efficient load distribution, and continuous system operation in the event of failures.
Modern technology stacks. Use of cutting-edge solutions at the backend and frontend levels, along with optimised DevOps processes, continuous integration and delivery (CI/CD), containerisation, and orchestration.
Security, compliance, and adherence to standards. Soft2Bet emphasises that the platform was created with a security-first approach: data protection, transaction security, and licensing compliance are ensured, which is critical for the regulated iGaming market.

Soft2Bet allows for the combination of business goals (growth, international presence, and regulatory compliance) with modern engineering practices, such as microservices, cloud infrastructure, DevOps, security, and modularity.

Today’s new standard is based on the following formula: innovation + responsibility + sustainability. It is this approach that demonstrates the key direction of evolution for the iGaming sector and technology players such as Soft2Bet.

For iGaming, innovation includes the development of new game formats, the introduction of AI personalization, the creation of adaptive interfaces, the integration of gamification, rapid functionality deployment, and the support of multi-brand platforms. Responsibility helps strengthen the trust of partners and regulatory bodies. Green technologies refer to approaches for optimizing server infrastructure, cloud platforms with on-demand scalability, and measures to reduce energy consumption and the carbon footprint. All these areas are critically important for the technological resilience of companies like Soft2Bet.

Modern standards for iGaming and technology platforms are based on three fundamental principles:

Technological excellence and an innovative approach to products and their development.
Compliance and support for responsible gaming.
Environmental sustainability and reduction of negative impact on the environment.

Companies that combine these areas gain a strategic advantage in terms of player and investor trust, regulatory compliance, long-term growth and reputation enhancement.

Soft2Bet: Development of technological products (Backend, Frontend, DevOps) in the iGaming sector